Many know that Rihanna suffered from an abusive relationship with ex-boyfriend, pop star, Chris Brown. It was a sad time in pop/rnb pop culture and raised awareness about being in abusive relationship. Snapchat made a mockery of the incident when they posted a mobile game advertisement that asked users if they would "rather slap Rihanna or punch Chris Brown." This was an attempt to make light of the pop star's physically abusive relationship with her ex-boyfriend, Chris Brown.
Rihanna, 30, used her celebrity power and influence and told her fans to delete the app.
“SNAPCHAT I know you know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!,” the “Wild Thoughts” singer posted on Instagram. “You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! Shame on you. Throw the whole app-oligy away.”
Once Rihanna spoke, Snapchat users spoke as well. The company's stock started to literally collapse!
Shares of Snap Inc (Bloombergreported. Yes, Rihanna has that kind of power!), the company that makes the app, decreased by 4.5 percent in trading on Thursday,
One fan and Twitter user, @loveonthebrain wrote, “Rihanna let them KNOW. RIP SNAPCHAT.”
It looks like Snapchat may not get any life support after the “shameful” thing that they did. Also, the company was already trying to recover from previous bad press before the Rihanna mistake. Snapchat shares lost about $1.5 billion in market value after Kylie Jenner, who has as many as 105 million Instagram followers, tweeted that she did not like the Snapchat site’s redesign in February, Reuters reported.